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Hotels in Fitzrovia, London

W1, London, United Kingdom

The BT Tower in London Fitzzrovia

Hotels in Fitzrovia, London

Fitzrovia W1 - Free thinkers and media magnates have gathered in this bohemian quarter of central London for nigh on a century.

Technically covering the area north of Oxford Street to Euston Road and framed by Tottenham Court Road in the east, Portland Place in the west, Fitzrovia has international ad agencies likeSaatchi & Saatchi and TBWA, TV houses like MTV Europe and Nickelodeon, and London’s own entertainment bible, Time Out, is published within the district’s boundaries.

The unique BT Tower stands at the centre of Fitzrovia and it’s cultural heart is the Fitzroy Tavern (16a Charlotte Street, 020 7580 3714): this boozer was home to the inter-war chatter ofFitzrovia’s greatest minds including Dylan ThomasQuentin Crisp and George Orwell, and gave the district its name. Now owned by the estimable Samuel Smiths chain – think Wetherspoonsprices but without the chavs – it’s well worth a pint.

Orwell himself name-checked another Fitzrovia hostelry in his novels ‘1984’ and ‘Keep The Aspidistra Flying’: The Newman Arms (23 Rathbone Street, 020 7636 1127,www.newmanarms.co.uk), once a brothel, now a family-run traditional pub with outstanding pies. Poets and playwrights also love Fitzrovia: Rimbaud and Verlaine shared a house on Howland Street, and 29 Fitzroy Square was at various times home to George Bernard Shaw and Virginia Woolf.

There’s a clutch of good, small commercial art galleries around, and Pollock’s Toy Museum (1 Scala Street, 020 7636 3452, www.pollockstoymuseum.com) is a must-visit, home to ancient teddies, mechanical toys, miniature theatres and dolls guaranteed to arouse nostalgia for a more innocent age.

Back in the modern world, you’re right next to Oxford Street for the capital’s best high street shopping and the wild nightlife of Soho.

A popular and convenient hotel for this part of town is the St.Giles Hotel, (Bedford Avenue), or why not try the London Edition Hotel on Berners Street, another hit with visiting tourists. 

Warren Street, Goodge Street, Tottenham Court Road, Oxford Circus and Great Portland Street Underground stations are all situated around Fitzrovia’sborders, and Euston’s major rail station is just to the north.



Fitzrovia: Tube (underground)

Great Portland Street Station 1 Metropolitan - Circle line - Hammersmith & City 0.18 miles
Regents Park Station 1 Bakerloo 0.30 miles
Warren Street Station 1 Northern - Victoria 0.40 miles
Euston Square Station 1 Metropolitan - Circle line - Hammersmith & City 0.60 miles
Goodge Street Station 1 Northern 0.61 miles
Interesting things
14 Fitzroy Square, London, W1T 6AH
Mortimer Market Centre, Capper Street, London, WC1E 6JD
London, W1
235 Euston Road, London, NW1 2BU
Tube Station
Goodge Street, London, W1T
Restaurants and bars
110 Whitfield Street, London, W1T 5ED
Maples Restaurant
56 Maple St, London, W1 P5GE
45 Grafton Way, London, W1T 5DQ
45 Grafton Way, London, W1 P5LA
New Oriental Nepelese Restaurant
43 Grafton Way, London, W1 P5LA

Around the Fitzrovia, London


  • Archipelago, Fusion, 110 Whitfield Street, (0.1km)
  • Maples Restaurant, Greek, 56 Maple St, (0.1km)
  • Sardo, Italian, 45 Grafton Way, (0.1km)


  • Bourne & Hollingsworth, 28 Rathbone Place Fitzrovia London, (0.1km)
  • Jamies, 74 Charlotte Street Fitzrovia London, (0.1km)
  • Bradley's Spanish Bar, 42 - 44 Hanway Street Fitzrovia London, (0.1km)


  • Nearest Department Store: Urban Outfitters, 200 Oxford Street, (0.7km)
  • Nearest Shopping Centre: The Plaza Shopping Centre, 120 Oxford Street, (0.7km)
  • Art Gallery: Rebecca Hossack Art Gallery, 2A Conway Street, (0.1km)
  • Museum: Grant Museum of Zoology, Rockerfeller Building 21 University Street, (0.3km)